FANAAN is the brainchild of Poonam Sethi who is known as a pioneer in holistic healing in India but has always been an artist at heart. Originally a painter of religious iconography on canvases, motifs on her walls at home and doodles on her own clothing, her dream now is to bring the art contained within these walls out in the open where it can be worn and appreciated.
Every item is made using the highest quality raw materials and holds intricately detailed art and craftsmanship, creating pieces of artwork which can be worn and carried around in the wild.
The primary fabric of choice for FANAAN is denim. Just like a painter’s canvas, denim allows artwork and paint to truly settle into it. Once painted, the pieces are enhanced by hand embroidery & applique work applied by local artisans and creatives who lend their extraordinary talent to the brand.
Influenced by Indian and Persian painting & craftsmanship, FANAAN’s designs are soulful & quirky and celebrate vibrance, diversity and uniqueness. FANAAN evokes memories, fantasy and vivid imaginations and is aimed at the wearer who is bold, daring and embraces individuality.
A FANAAN original is sure to make the wearer look distinctive, feel special and pass on as heirlooms to those brave of heart.